The Brand DNA toggle is your shortcut to brand consistency. You'll find it on the "Describe Your Product" tab when you kick off a new design. Think of it as a switch that tells our AI whether to stick to your established brand style or to dream up something completely new.
When it's turned on, the AI dives into the assets you've already provided—your logos, color palettes, preferred materials—and makes sure the new product tech pack fits right in with your existing collection. It's all about creating a cohesive family of products.
What Exactly Is "Brand DNA"?
Your "Brand DNA" is way more than just your logo. It's the entire look, feel, and soul of your brand, all bundled up. It’s what makes someone see a product and instantly know, "Oh, that's one of yours."
Here at Genpire, your Brand DNA is built from all the identity assets you give us. When you use the "Upload Your Designs" tab to add things like fabric samples, color palettes, print files, or even sketches of past products, our AI starts to learn your signature style. It picks up on your go-to colors, the kinds of materials you lean towards (like organic cottons or recycled nylons), and the overall aesthetic you're shooting for—whether that's minimalist, rugged, or pure luxury.
The whole point is to ensure every new product you create feels connected to the last. It’s how you build a recognizable collection, making sure that a new piece of jewelry shares the same design spirit as the handbag you launched last season. It just keeps everything feeling consistent and intentional.
How Does the Toggle Work?
Using the toggle couldn't be simpler. When you're on the product creation screen filling out your idea, you'll see the Brand DNA switch.
Flipping it ON tells the AI to get to work using your established identity. It will pull from your library of uploaded assets and apply that stylistic direction to the new tech pack. So, if your brand is built around bold, primary colors and chunky hardware, the AI will make sure the new design reflects that. It's a powerful way to keep new ideas on-brand from the get-go without having to spell out every single detail, every single time.
Leaving it OFF gives the AI a totally blank canvas. It will ignore your past designs and brand assets, focusing only on the new description, keywords, and reference images you provide for this specific product. This is your mode for pure experimentation, letting the AI generate something completely fresh and untethered to your existing collection.
When Should I Use It (And When Should I Skip It)?
Knowing when to flick that switch on or off can make a huge difference in your workflow. It really comes down to what you’re trying to achieve with your new design.
You'll definitely want to turn it ON when you're expanding an existing collection. If you've already established a look and have uploaded your core brand assets, this is the fastest way to generate new products that feel like they belong. It saves you the trouble of re-entering the same style notes over and over again. It’s for building out your world.
On the other hand, you should leave it OFF if this is your very first product. You don't have a "DNA" for the AI to learn from yet! It's also the perfect choice for when you want to explore a totally different direction, maybe for a one-off capsule collection or a special project that needs to stand apart from your main line.
Here’s a quick cheat sheet:
| Turn Brand DNA ON if... | Turn Brand DNA OFF if... |
|---|---|
| You have an existing brand with a defined look and feel. | This is your very first product idea on Genpire. |
| You're expanding a current product line or collection. | You're experimenting and don't have a set style yet. |
| You want to ensure visual consistency across all products. | You're creating a one-off item that needs to be unique. |
| You've already uploaded brand assets like logos & colors. | You want the AI to have maximum creative freedom. |
Related questions
Where do I upload my brand assets?
You can add all your core brand components on the "Upload Your Designs" tab when you start a new product generation. This is the perfect place for logos, color swatches, fabric textures, print files, and any other materials that help define your brand's unique identity. The more you add, the smarter the AI gets about your style.
Can I apply Brand DNA to a tech pack I already created?
The Brand DNA toggle works its magic during the initial generation, so it can't be applied to a tech pack that's already been finalized. Think of it as a foundational instruction. However, you can easily start a new generation based on that same idea and simply flip the toggle on to see a new, on-brand version.
What if I don't like the result with Brand DNA turned on?
No worries at all! Design is all about iteration. If the first pass isn't quite right, you can always tweak your description to be more specific or simply run the generation again with the toggle turned off for a completely different take. It’s just one of many creative tools you have to get the perfect result.